The press may be treated to more than shiny new iPhones during
Apple’s September 12 event at the company’s new “spaceship” Apple
Park campus in Cupertino, California.
The Steve Jobs Theater auditorium where Tim Cook will reveal
Apple’s new products will supposedly have two custom-made
rotating elevators, which “turn as they ascend and descend so
that passengers enter and exit by the same door even as they go
in and out from different directions,” according
If Bloomberg’s description is correct, Apple’s elevators could
look something like this:
Apple’s rotating elevators would have the same function as
elevators with doors on either side, but the conventional
double-sided elevator design may be too conventional for Apple,
which has spared no expense on its new $5 billion campus. A quick
Google search for buildings with rotating elevators suggests that
few buildings currently use rotating elevators.
Bloomberg’s report also mentions a hidden wall that
“obscures a hollow space below the floating saucer,” which
will reveal the product demonstration room and should make for a
dramatic unveiling of the physical products following the end of
Apple’s September 12 keynote.
Back on September 2, a Brazilian Apple blog called
MacMagazine posted photos on its Instagram account allegedly
revealing what the Steve Jobs Theater looks like from the inside.
It’s hard to tell from the photos, but they could show the
retractable “inside wall” hoisted into the air above the stage,
covered in what appears to be a plastic wrap — that would make
the open space in the rear of the stage the demo room that
Bloomberg refers to. Click the arrow on the right of the
photo to see more photos (the third photo has the best view of
the “hidden wall” and supposed demonstration room):
Business Insider will be covering everything
that Apple launches on September 12 live from Apple